"Movements, Not Marketing": A Panel Discussion. Roundarch Creative Strategist Jennifer Severns, Voices and Faces Project Founder and Creative Director Anne Ream, and Voices and Faces Project Director of Strategic Initiatives Alisa Roadcup (who also works for Amnesty International) discuss the role that storytelling and documentary projects can play in the development of social movements at the 140 Characters Conference in New York City. Non-profit brands have been using social media to drive movement long before Twitter and Facebook. In so doing, how do they engender trust? How do we talk about sensitive topics in a way that’s both approachable and meaningful? How do we use marketing as a tool and not a driver? Roadcup, Ream and Severns explore these issues - and others - during their lively panel discussion at the 92nd Street Y. Find out more about The Voices and Faces Project and their documentary and communications efforts.
